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Digital
Advertising
Smart Local
Marketing
That Works
Smart Local
Marketing
That Works
Identify Your Need with the BMSF...
Business Marketing Sales Funnel by Product
*It is important to note that tactics can flow between different stages of the sales funnel, depending on the message and specific strategies employed (such as retargeting, georecency, etc).
Streaming Audio
Conversion
OTT/CTV/YouTube
Local Radio
What is a BMSF?
A business marketing sales funnel is a visual
model showing how potential customers move
from first learning about a business to taking
action, like making a purchase or booking an
appointment. It helps guide the right message at
each stage of the journey.
Why It Matters
Helps businesses prioritize spending based on
where potential customers are “stuck.”Aligns media strategies (like Beasley’s
products) to the customer journey — from
first exposure to final conversion.Maximizes ROI by targeting the right
audience, with the right message, at the right
time.
Guide customers from "Who's that?" to "I'm buying!" with Beasley-powered media.
Custom Campaigns | Transparent Pricing | Real Results
Advertising That Works With Your Budget
No matter your starting point, here’s what every
custom campaign includes:
Professionally written and produced audio,
digital and/or video ads.Bonus: Free Spec Ads so you can hear and
see what your brand sounds and looks like
before spending a dimeLocal audience targeting any where in the
USA.Ongoing performance tracking and monthly
updatesA marketing partner who knows how to
stretch every dollar
What You Can Expect With
Your Budget
Your Business
Deserves Advertising
That Fits Your Goals
— and Your Budget
Every business is unique — and so is every
campaign we build. That’s why we don’t offer
one-size-fits-all pricing. Instead, we design a
marketing strategy around what matters most to
you: results, reach, and ROI. Most of our clients
invest between $2,500–$5,000 per month, and
we offer flexible solutions that match your goals
— not just your wallet.
We create custom campaigns starting at
$2,500/month that reach Charlotte-area
customers on radio, streaming audio,
YouTube, display, and more.
We create custom campaigns starting at
$2,500/month that reach Charlotte-area
customers on radio, streaming audio,
YouTube, display, and more.
7 Powerful
Stations.
One Local
Audience.
WSOC - COUNTRY 103.7
WPEG - POWER 98
WBAV - V101.9
WKQC - K104.7
WNKS - KISS 95.1
WSOC HD3 - PLAYA 94.7
Reach Charlotte listeners on
their favorite stations —
music, talk, sports, and more.
WBAV HD2 - FOX SPORTS CLT
$5.7 Billion
Over 298,000 Adults 18+ listen to Country 103.7 every week!
Nearly
76%
Homeowner
72%
Some
college+
65%
Married
58%
Earn
$75,000+
Potential Annual Spending Power
Catherine Lane:
Mon-Fri
10a-3p
52%
Employed
full-time
58%
Male
42%
Female
50
Median
Age
Tanner
In The Morning:
Mon-Fri 6a-10a
The Charlie
and Debbie Show:
Mon-Fri 3p-7p
CHARLOTTE-GASTONIA-ROCK HILL; Nielsen Radio; MAR24/APR24/MAY24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Weekly Cume Persons; Weekly Cume Comp.; Retail Spending Power; | P12+; Median Age; | Scarborough R1 2024: Jan23-Jan24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Target Persons %; Target Index vs. Market Average of 100.
INSIGHTS BY
FuturiTopLine.com
40%
Opt-in
Rate
Over 189,000
Adults 18+ listen
to Power 98 FM
every week!
Homeowner
Some
college+
68%
Earn
$75,000+
Have
Investments
58%
Male
42%
Female
CHARLOTTE-GASTONIA-ROCK HILL; Nielsen Radio; MAR24/APR24/MAY24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Weekly Cume Persons; Weekly Cume Comp.; Retail Spending Power; | P12+; Median Age; | Scarborough R1 2024: Jan23-Jan24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Target Persons %; Target Index vs. Market Average of 100.
INSIGHTS BY
FuturiTopLine.com
57%
41%
51%
44%
Employed
full-time
$3.5 Billion
Nearly
Potential Annual Spending Power
50%
Male
50%
Female
We specialize in the Millennial generation.
37
Median
Age
We deliver a demographically +
ethnically balanced audience.
No Limit Larry and
The Morning Maddhouse:
Mon-Fri 6a-10a
Ms. Jessica:
Mon-Fri
3p-7p
Mr. Incognito:
Mon-Fri
10a-3p
Hispanic 8%
White
26%
Black 66%
40%
Opt-in
Rate
V 101.9 reaches 223,700 Adults 18+ each week with favorite throwbacks of today’s R&B!
50%
Homeowner
64%
Some
college+
40%
Married
68%
Earn
$50,000+
66%
Employed
full-time
58%
Male
42%
Female
CHARLOTTE-GASTONIA-ROCK HILL; Nielsen Radio; MAR24/APR24/MAY24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Weekly Cume Persons; Weekly Cume Comp.; Retail Spending Power; | P12+; Median Age; | Scarborough R1 2024: Jan23-Jan24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Target Persons %; Target Index vs. Market Average of 100.
INSIGHTS BY
FuturiTopLine.com
$4.2 Billion
Over
Potential Annual Spending Power
We reach listeners in the “Age of Upgrades.”
47
Median
Age
47%
Male
53%
Female
“Our live endorsements deliver results.”
Sunday Gospel Show
6a-12p
Jazz Fest
Janine Davis
Mon-Fri 10a-3p
40%
Opt-in
Rate
$5.4 Billion
296,000 Persons 12+
listen to Classic Hits
WKQC 104.7
weekly for the best
variety for a better
workday!
Nearly
74%
Homeowner
71%
Some
college+
58%
Married
Potential Annual Spending Power
51%
Employed
full-time
58%
Male
42%
Female
CHARLOTTE-GASTONIA-ROCK HILL; Nielsen Radio; MAR24/APR24/MAY24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Weekly Cume Persons; Weekly Cume Comp.; Retail Spending Power; | P12+; Median Age; | Scarborough R1 2024: Jan23-Jan24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Target Persons %; Target Index vs. Market Average of 100.
INSIGHTS BY
FuturiTopLine.com
47%
Male
53%
Female
We reach listeners in the “Age of Upgrades.”
51
Median
Age
Jack Daniel:
Mon-Fri
10a-3p
K 104.7 Weekday Lineup
Live & Local • Personality Driven
Unique Programming
Bob and Sheri:
Mon-Fri
5a-10a
Charlotte’s Leading Christmas Music Station
40%
Opt-in
Rate
222,800 Persons 12+ listen to Kiss 95.1 every week!
Kiss 95.1 – a lifestyle brand that represents Charlotte’s Millennials.
67%
Homeowner
70%
Some
college+
46%
Married
Potential Annual Spending Power
70%
Employed
full-time
58%
Male
42%
Female
CHARLOTTE-GASTONIA-ROCK HILL; Nielsen Radio; MAR24/APR24/MAY24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Weekly Cume Persons; Weekly Cume Comp.; Retail Spending Power; | P12+; Median Age; | Scarborough R1 2024: Jan23-Jan24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Target Persons %; Target Index vs. Market Average of 100.
INSIGHTS BY
FuturiTopLine.com
47%
Male
53%
Female
Median
Age
$3.7 Billion
Over
39
41%
Male
59%
Female
We reach listeners
in the “Age of Acquisition.”
Kiss 95.1 Weekday Lineup
Live & Local
Maney & LauRen
Morning Show:
Mon-Fri 6a-10a
Cameron:
Mon-Fri
10a-3p
KC:
Mon-Fri
3p-7p
40%
Opt-in
Rate
Beasley’s #1 Spanish Speaking Station reaching the Hispanic Audience All Month Long!
57%
Bilingual
44%
Homeowners
73%
Employed
full-time
58%
Male
42%
Female
CHARLOTTE-GASTONIA-ROCK HILL; Nielsen Radio; MAR24/APR24/MAY24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Weekly Cume Persons; Weekly Cume Comp.; Retail Spending Power; | P12+; Median Age; | Scarborough R1 2024: Jan23-Jan24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Target Persons %; Target Index vs. Market Average of 100.
INSIGHTS BY
FuturiTopLine.com
47%
Male
53%
Female
43%
Male
57%
Female
37%
30%
49%
More likely to plan to buy or lease a vehicle in the next year
More likely than the market average to plan to buy a home
in the next year
Earn $75,000+
The Salsa hits and Tropical flare sounds provide the ultimate “Playa” ( Beach)
experience. Playing music with the traditional rhythms and heritage of this infectious
sound from the biggest and most familiar Latin Stars!”
Fox Sports Charlotte is the
station to build your
marketing plan around.
We cover sports from college
to professional sports. Make
our fans your fans!
62%
Homeowner
69%
50%
Married
59%
66%
Employed
full-time
58%
Male
42%
Female
CHARLOTTE-GASTONIA-ROCK HILL; Nielsen Radio; MAR24/APR24/MAY24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Weekly Cume Persons; Weekly Cume Comp.; Retail Spending Power; | P12+; Median Age; | Scarborough R1 2024: Jan23-Jan24; Metro; A18+; WSOC-FM; M-Su 6a-12m; Target Persons %; Target Index vs. Market Average of 100.
INSIGHTS BY
FuturiTopLine.com
74%
Male
26%
Female
Reach passionate and engaged fans.
Two Pros and
a Cup of Joe
Mornings
6am-9am
The Dan Patrick
Show
Mornings
9am-12noon
The Herd with
Colin Cowherd
Middays
12noon-3pm
Doug
Gottlieb
Afternoons
3pm-6pm
Straight
Out of Vegas
6pm-7pm
Chris & Rob
7pm-10pm
Jason Smith
& Mike Harmon
10pm-12mid
Some college+
Earn $75,000+
Gym
Car
Home
On Spotify,
iHeartRadio, local
radio, podcasts
Streaming Audio Advertising
Reach Listeners Wherever They Are
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Two Powerful Options
to Choose From
1. Beasley O&O Audio
Tap directly into our trusted radio brands across digital
streams:
Targets listeners streaming their favorite local
Beasley stations.Ideal for brand-aligned campaigns focused on
Charlotte-area audiences.Delivered in a distraction-free environment
alongside familiar hosts and shows.
Key Features:
Geographic and station-level targeting
Accepts :15 or :30 second audio spots
Companion banner ads: 300x250, 320x50
Includes reporting
Creative services available (copywriting + production)
2. Beasley Audio+
Extend beyond Beasley brands with access to a premium
national partner network—including Spotify, iHeartRadio,
and Cumulus:
Audience-first targeting: reach consumers based on
behaviors, demographics, interests, and location.Unified reporting and cross-platform optimization
Broader reach with brand-safe inventory
Key Features:
Demographic, geographic, content & genre-based
targetingAccepts :15 or :30 second audio spots
Companion banner ads: 300x250, 320x50, 500x500
Includes reporting
Creative services available
Highly Targeted: Use IP-based geo-targeting and
demographic filters to ensure your ads are heard by
the right people.
Cross-Platform Reach: Engage listeners across
mobile apps, smart speakers, desktops, tablets, and
connected cars.
Attribution Metrics: Track results with digital
reporting—see website visits, conversions, and
audience data tied to your ads.
Flexible Solutions: based on audience or brand
alignment, offering both hyper-local and wide-
reaching options.
Perfect For...
Traditional radio buyers expanding their footprint
Digital-first marketers who demand ROI
Regional and multi-location businesses seeking
consistency across markets
Why Streaming Audio Works
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Display Advertising:
Reach your audience with visually compelling ads across websites and mobile apps.
Video Advertising:
Engage viewers with dynamic video content on various digital platforms. OTT/CTV, YouTube
Social Media Advertising:
Connect with users on platforms like Facebook, Instagram, and LinkedIn to build brand awareness and drive conversions.
Email Marketing:
Deliver targeted messages directly to your audience's inbox to promote products, services, or events.
Core Digital Advertising Services:
Engage Your
Audience with
Beasley's Digital
Advertising Solutions
Beasley Media Group offers a comprehensive
suite of digital advertising services designed to
help businesses reach their marketing goals. Our
solutions are tailored to meet the unique needs
of each client, ensuring maximum ROI and
audience engagement.
Harness the power of digital media to connect
with your target audience across multiple
platforms.
Harness the power of digital media to connect
with your target audience across multiple
platforms.
Audio Streaming Ads:
Advertise on popular streaming services to
reach listeners with personalized audio
messages.
Search Engine Marketing (SEM):
Increase visibility on search engines through
paid advertising campaigns.
DOOH Digital Out of Home:
Advertise on Billboards, Gas Station TV, Retail
Store Displays, Doctor’s Offices & Health Clinics
Geofencing & Location-Based Targeting:
Deliver ads to users based on their geographic
location to increase relevance and engagement.
Ready to elevate your digital marketing strategy? Contact us today to
learn more about our customized solutions.
Beasley Media Group provides detailed analytics for all
digital advertising campaigns, including impressions, clicks,
engagement rates, and audience breakdowns.
These insights allow you to track real-time performance
and optimize your campaign for maximum ROI and impact.
Beasley Media Group provides detailed analytics for all
digital advertising campaigns, including impressions, clicks,
engagement rates, and audience breakdowns.
These insights allow you to track real-time performance
and optimize your campaign for maximum ROI and impact.
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Reach More Customers
with Digital Advertising
+ Streaming Audio
Engage your audience where
they scroll and where they
listen - from mobile devices
to car dashboards.
“Pairing audio + digital
boosts brand recall
up to 3x.”
Streaming Audio
Spotify, Podcasts, Digital Radio
Digital Display Ads
Geofencing, Addressable-
Retargeting
YouTube & OTT
Pre-roll video Ads
Multi-Device Targeting
Mobile, desktop & smart TV’s
Why Streaming Audio +
Digital Ads Work
Professionally produced audio,
digital and video ads.
Digital ad placements targeting
your local audience
Reporting dashboard with
insights
Access to top Charlotte stations
(Country 103.7, V101.9, Power 98,
K104.7, Kiss 95.1., etc...)
What You Get with Our
Campaigns
Consumers multitask - we help
you meet them across multiple
channels for stronger brand
recognition and real
conversions.
Questions? Call Us Today!
828-308-3333